Fast and optimized pages lead to higher visitor engagement, retention, and conversions.
There are a number of things one can do to make their website load faster, such as:
Remove any duplicate scripts from your website files.
Optimise your Images - PNG’s are widely known to be the optimal format for most websites.
Make your favicon.ico very small and cacheable.
Add stylesheets to the document HEAD makes pages load faster.
There are various tools you can use to measure your site speed: